Born at the intersection of creative direction, cultural relevance, and corporate strategy, DOOR opens new dimensions for the brands and voices that define our time. We are not a traditional agency: we are a creative direction partner designed to guide brands and institutions through today’s cultural landscape.
DOOR is not a gate. It's a portal.
FOUNDER & CREATIVE DIRECTOR
FOUNDER & CREATIVE DIRECTOR
From global agency leadership to a broader cultural perspective.
After over a decade leading creative direction across major international networks (WPP, Publicis Groupe)—heading campaigns for global industry leaders such as De'Longhi, Jeep, Fiat, Lavazza, OTB, Scarpa, and WWF—Federica Bellinato founded DOOR with a clear goal: to go beyond the boundaries of the traditional agency model.
Her journey was further shaped by an immersive chapter between London and the Middle East, collaborating on internationally renowned cultural and exhibition initiatives such as Healing Arts and Edge of Arabia. This cross-pollination formed a vision that bridges corporate rigor with artistic sensibility and the core values of our era.
The principles shaping our vision.
Our background across international art ecosystems and social impact initiatives in London gave us a truly global perspective. We decode modern values to seamlessly integrate brands into contemporary cultural dialogue, far beyond short-lived trends.
